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  • How Do You Plan For the Unexpected? Why Crisis PR Can Save a Company  By : Marsha Friedman-8975
    Crisis public relations is more than just the practice of damage control. In fact, it is one part prevention and one part containment, aimed at curtailing or even eliminating the damage from a public relations crisis. The problem with most companies is that they don't typically see crisis PR as a proactive measure, and they simply react when a crisis strikes.
  • How Do You Know Which Medium Is Right For Your Message?  By : Marsha Friedman-8975
    Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100. Per day. So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle? Well, the first step is to look at your message and ask yourself a few pointed questions. Is it newsworthy? Is it consumer related? Could it have a local twist? Is there a visual aspect to it? Is it a topic I can have a long conversation about? What age group am I targeting? Is there an income bracket I'm targeting?
  • What's a Tiger to Do? What Tiger Woods Should Do with the Media to Rehabilitate His Image  By : Marsha Friedman-8975
    The key to getting women to respect him again is to get in front of the media and perform a sincere, heartfelt mea culpa. He needs to have at least an hour of airtime, if not more, to answer questions and reveal everything that happened in his own words. He needs to be interviewed by a female journalist for the interview to carry any credibility with women - Oprah Winfrey, Diane Sawyer or even Barbara Walters. These are women of substance who will be sensitive enough to his need to tell his own story, but stand firm on their need to ask tough questions and not allow him to skirt the tougher answers.
  • Are Consumer News Publications Better Than Trade Publications For Reaching Your Target Market?  By : Marsha Friedman-8975
    ...the mass media is actually a smarter bet for reaching a niche audience, even if it's a business-to-business audience. At the end of the day, we can't be sure if business decision makers are reading the trade publications and Web sites.
  • What is Marketing? A Practical Explanation of Marketing, PR and Advertising  By : Marsha Friedman-8975
    Public relations differs in many ways from advertising. The Encarta dictionary defines PR as: "the practice or profession of establishing, maintaining, or improving a favorable relationship between an institution or person and the public." Publicity is one of PR's tactics and involves pitching a news story about your company to the press (both offline or online), and booking your spokesperson as a guest on radio and TV.
  • Print Circulations Tank As Online Media Takes Over: The Value of Web-Based Press Shines As Newspaper Readership Declines  By : Marsha Friedman-8975
    It used to be that if you got an online placement for a client, they would laugh it off as if the coverage was inconsequential. Today, it's very different. Recently, we had a client covered on The Huffington Post, which made the client incredibly happy. Soon after, she nearly went into orbit when she was asked to become a regular blogger for the news site. So, it's not just about the numbers. While 74 million is a good number of unique visitors, the news-based Web sites are growing in influence and prestige, as well. At the end of the day, print and Web combined means more eyeballs for your story.
  • Be a Dream Guest on Talk Radio And Turn Your Host's Listeners into Your Followers  By : Marsha Friedman-8975
    The hard truth that a PR agency has to help clients understand is that journalists and host don't care about selling your book, your product, your story or your messages. What they do care about is serving their viewers, listeners and readers with information and entertainment that keep them tuned in and paying attention. The more eyes and ears that are focused on their shows and publications means more advertising dollars for those organizations. And that is the "bottom line" in those industries.
  • Environmental issues and climate change  By : IT-Green-7934
    We all know the score by now... something to do with us killing our own home... literally bleeding it dry of natural resources, sweeping away it's tender green forests to make way for our sprawling suburban chaos. replacing thousand year old trees with crops that will last a year, devouring land for natural non-renewable resources, all for a short lived profit. In the end, none of us win, our planet will be barren and our children destitute.
  • www.FullIdentity.com Debuts its New and Revolutionary ID Card Wizard to the Public.  By : John Smith
    This week, the release of the latest upgrade to the most sophisticated online tool for companies identification card needs takes a plunge into the pool of state-of-the-art online software. Since the launch of their flagship website, the ID card wizard has helped industries across the country quickly and easily create custom identification cards for many types of corporations.
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