Christopher Carter's Articles in SEO

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SEO Prices – Realities and Myths Search Engine Optimization (SEO), the service, and SEO, what you actually get, unfortunately are all too often mutually exclusive to each other. The primary reason for this is confusion in the marketplace of what you are actually paying for. We all understand numbers. But the buyer, the website owner, does not understand what to expect: Optimum7 Introduces SEO Copywriting Services Optimum7 is pleased to announce the addition of SEO Copywriting Services for its clients. Search Engine Optimization (SEO) is a service that promises to deliver high search engine rankings for targeted keywords. However, achievement of high rankings, particularly for highly competitive keywords, on the major search engines of Google, Yahoo and MSN requires a continuous stream of highly relevant and engaging content. This content needs to be primarily textual content and published both on the website and promoted for publication (syndicated) throughout the web via thousands of online publishing vehicles. PPC or Organic Search – Which one should I use? PPC aka Sponsored Search is the fastest way to achieve online visibility for relevant keywords. PPC is actually paid advertising specific to keywords. Google’s PPC model is called “Adwords.” Competing advertiser’s use Google’s bidding model to bid for specific keywords. Winning bidders (advertisers) will have their ad (adtext and title) displayed when searchers use the search engine for that keyword. The number of times the ad is displayed is controlled by a number of factors including ad budget of the advertiser, the times of the day the advertiser wishes for the ad to run and the “quality score” of the ad as measured by Google. Don’t worry about Quality Score for now as you don’t need a high score to start. It becomes more important over time and can positively or negatively affect where you are listed within the Sponsored Search area. SEO Copywriting Services Content is unquestionably the most important factor in achieving high rankings on major search engines. Fresh, unique and original content goes a long way in Search Engine Optimization. Optimum7 SEO Copywriting Solutions gives our clients a head start, taking care of one of the most important factors of SEO.

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